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One Direction Debuts New Fragrance Ad

The first ad for the boy band's second fragrance has been revealed.

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By: Jamie Matusow

Editor-in-Chief

Weeks after Harry Styles’ announcement on YouTube, boy band One Direction has revealed the first ad for the boy band’s upcoming fragrance, “That Moment,” which is set to launch early April.

The scent follows “Our Moment,” which created lots of buzz at its launch. Hoping to capitalize on its success, “That Moment” is described as a “special edition remix.”

Both bottles are the same – with different colored caps.

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